The top 10 podcasts for marketing teams in the Education sector
10 podcasts that we would recommend education marketers subscribe to.
What do students look for when choosing a university? [INFOGRAPHIC]
Half a million students from across the UK go into higher education each year, but how do you get your university to stand out from the crowd? We uncover how students pick which university they go to.
How to Create an Education Landing Page that Converts
Whether you’re running an email campaign or investing in paid search, an effective landing page is essential to converting prospective students. A landing page allows you to collect a range of information from your prospective students in order to successfully target them with content suited to their needs and interests.
Feeling the Squeeze? Our Budget Busting Tips to Make Your Spend go Further
As the year draws to a close, marketing budgets can become a little too thinly spread. According to an investigation by Times Higher Education, UK universities have increased their marketing budgets by nearly a quarter since the introduction of higher university fees, however have still suffered a 7.4 percent fall in applications.
Top higher education marketing trends for 2018
Universities contribute £95 billion to the UK economy each year (Times Higher Education, 2017) – up from £36.4 billion in 2012. In fact, this year, international students alone contribute £25 billion (Universities UK, 2017).
Innovative or invasive? Striking the balance with your personalised marketing
There is a risk of being too much of a 'try hard' when it comes to marketing to Generation Z. In this blog post we explore how to market in a personalised way that resonates, rather than by invading your prospective students' privacy.
Combating the Cost of Enrolment No-Shows to Colleges
Even after their place is confirmed students can still be a no-show, and colleges are left to foot the bill that comes with running a course below capacity levels.
So what can be done to limit the impact this has on your college?
Speculate to Accumulate: How Universities Spend to Attract More Students
How Do Universities Spend to Attract Students? As we mentioned in our ‘Marketing Education to Generation Z’ blog post, universities are adapting their approach to marketing by steering away...
Marketing Education to Generation Z
How do educational institutions market to Generation Z?
We’ll attempt to answer this very question, by finding out what’s important to this generation, how they respond to marketing and how they make ‘purchase’ decisions.
Advanced Learner Loans: Have They Been Successful?
In 2013, the Advanced Learner Loans scheme was dubbed a failure. So how successful has the scheme been – particularly since its expansion last year? You can read all of the facts in our latest blog.